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About us
Carrot is a decentralized technology network that enables diverse stakeholder groups to work together on building a sustainable, low-carbon and inclusive circular economy.
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Our Moonshot Goal
Carrot's moonshot goal is to scale global recycling rates from less than 18% to more than 90% by 2040.
Stewarded by the Carrot Foundation, the Carrot Network (“Carrot”) is a decentralized technology platform that aligns incentives, fosters collaboration, and scales impact. By leveraging smart contracts on a public blockchain, Carrot ensures transparent credit issuance, fair rewards distribution, and adaptive governance—building the trust layer needed to solve complex coordination challenges in environmental action.
Carrot empowers every person and business to become a steward of the planet, tackling waste and climate change by rewarding good actors and putting a steep price on pollution to drive system change.
The Carrot Foundation steers network development, ensures compliance, and drives improvements, fostering a self-sustaining, community-led movement for global circularity.
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Our Vision
We believe a low-carbon, circular future can only be achieved through collaboration, but that it must be rooted in individual responsibility.
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Our Mission
To accelerate the transition to a
resource-efficient, low-carbon, and inclusive circular economy
Our Goals
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01
To build the best digital Measurement, Reporting & Verification (dMRV) environmental accounting platform in the world.
02
To build a global community that will work together to scale circularity rates from less than 18% to more than 90% and deliver on the pollution-free, low-carbon promise of the circular economy.
03
To design, develop and maintain the reward mechanism needed to incentivize recycling and reuse participation globally.
Foundation Council Members
Elections will be held every 4 years.
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Founder & President
Ian McKee
Formerly at Goldman Sachs Sales & Trading, 3x Tech Founder with more than 15 yrs in sustainability. Ian is a technology Advisor to the Zero Waste International Alliance and an Accredited Professional for TRUE Zero Waste & LEED Certification.
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Founder & Vice President
Marcelo Doria
Serial entrepreneur with experience in media production, sports business, advertising and big data. An autodidact who built his first company in College. Brought Global X-Games to Brazil, won best film at Rio.
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